Packaging decisions are important for several reasons including:
Protection - Packaging is utilized to protect the product from breakage or damage during shipping or handling, and to avoid the spoilage if the product is exposed to air or other contaminants.
Visibility - In a marketplace with tight competition, the retail packaging should not only contain and protect the contents but it should also add to the shelf appeal of a product. Packaging design is employed to capture customers' attention as they are shopping or taking quick look through a catalog or website. This is essential for customers who are not familiar with the product and in situations that your product is put in a shelf with its competitors. It can aid to differentiate your products from those of your competitors. This makes direct price comparisons more difficult for potential buyers, and can amplify your profit margins.
Added Value - Adding perceived value to your products or services is a way of enhancing what you are offering, without necessarily adding to your costs. Packaging design and structure can add value to the shelf impact of the product you are selling. For instance, benefits can be achieved from package structures that make the product convenient to use or consume while stylistic designs can make the product look more attractive to flaunt in the customer's home.
Distributor Acceptance - Packaging decisions must not only be approved by the final customer, they may also have to be agreed by distributors who sell the product for the supplier. For instance, a retailer may not accept packages if they will not conform to the requirements they have for stocking up the products on their shelves.
Added Cost- This can take a significant portion of a product's selling price. The costs involved in developing packaging include: graphic and structural design, production, customer testing, and possible advertising to inform customer of the product's packaging. Wise choices and decisions on how pack up your retail product can help lessen costs and possibly lead to bigger profits.
Timelessness - Deciding on the product's packaging design is a long-term decision therefore you have to make certain that you will come up with a timeless retail packaging design. Timeless means that the design has the quality of not being affected by time so it will still appeal to the consumers regardless of how many months or years have passed. Modifying the product's packaging too often can have a negative effects on your brand since consumers have become accustomed finding your product based on its package and may be confused if the design is changed.
Environmental or Legal Issues - The environmental impact should be taken into consideration when making packaging decisions especially for retail products with packages that are often discharged after the item has been used. Non-biodegradable products could catch the attention of the customers but it could also face environmental or legal issues. Moreover, you have to make sure that your packages do not infringe on intellectual property held by others.
Protection - Packaging is utilized to protect the product from breakage or damage during shipping or handling, and to avoid the spoilage if the product is exposed to air or other contaminants.
Visibility - In a marketplace with tight competition, the retail packaging should not only contain and protect the contents but it should also add to the shelf appeal of a product. Packaging design is employed to capture customers' attention as they are shopping or taking quick look through a catalog or website. This is essential for customers who are not familiar with the product and in situations that your product is put in a shelf with its competitors. It can aid to differentiate your products from those of your competitors. This makes direct price comparisons more difficult for potential buyers, and can amplify your profit margins.
Added Value - Adding perceived value to your products or services is a way of enhancing what you are offering, without necessarily adding to your costs. Packaging design and structure can add value to the shelf impact of the product you are selling. For instance, benefits can be achieved from package structures that make the product convenient to use or consume while stylistic designs can make the product look more attractive to flaunt in the customer's home.
Distributor Acceptance - Packaging decisions must not only be approved by the final customer, they may also have to be agreed by distributors who sell the product for the supplier. For instance, a retailer may not accept packages if they will not conform to the requirements they have for stocking up the products on their shelves.
Added Cost- This can take a significant portion of a product's selling price. The costs involved in developing packaging include: graphic and structural design, production, customer testing, and possible advertising to inform customer of the product's packaging. Wise choices and decisions on how pack up your retail product can help lessen costs and possibly lead to bigger profits.
Timelessness - Deciding on the product's packaging design is a long-term decision therefore you have to make certain that you will come up with a timeless retail packaging design. Timeless means that the design has the quality of not being affected by time so it will still appeal to the consumers regardless of how many months or years have passed. Modifying the product's packaging too often can have a negative effects on your brand since consumers have become accustomed finding your product based on its package and may be confused if the design is changed.
Environmental or Legal Issues - The environmental impact should be taken into consideration when making packaging decisions especially for retail products with packages that are often discharged after the item has been used. Non-biodegradable products could catch the attention of the customers but it could also face environmental or legal issues. Moreover, you have to make sure that your packages do not infringe on intellectual property held by others.
Tidak ada komentar:
Posting Komentar